In today’s generation, everyone is following fashion to wear trendy and affordable clothes. But behind every piece of clothing, there is a bigger story we need to consider. This is where the debate between fast fashion v/s slow fashion comes in. In this blog, you will get complete guidance about fast fashion and slow fashion.
What is fast fashion?
Fast fashion is basically producing more and more clothes in less time to follow a market trend by using machines, cheap synthetic dyes and materials, and many more.
Nowadays, fast fashion is becoming trendy because it produces the largest quantity of dresses in the shortest amount of time. But one thing we are going to keep in mind is that they are not eco-friendly, and they are made up mostly of synthetic materials.
Sustainability is an important aspect here. These clothes are manufactured using poor-quality products. People are going to choose clothes by seeing celebrities or famous designers. These kinds of clothes are sold at a cheap price. This makes them very attractive for final consumers.
The fast fashion brands like Shein, Zara, H&M, and many more are producing new collections and styles very quickly, up to 2 weeks. However, the constant release of new collections makes customers keep buying the products. At the same time, it is leading to overconsumption and a “buy, wear, discard” mindset.
Regularly releasing new collections makes people keep buying, which uses up more resources and creates more waste. Also, unsold items are often destroyed or thrown away to keep up with fast production.
The environmental and social impact of fast fashion
As compared to fast fashion and slow fashion, we already know that the fashion industry impacts a lot of waste. It is difficult to use cheap materials like polyester, which leads to more plastic pollution. Annually, ethical fashion choices produce 10% of global carbon emissions and 35% of microplastics polluting our ocean.
We are not saying it is completely harmful, but in many fast fashion brands, workers are getting less salary. They work long hours in unsafe environments. Typically, this kind of industry does not care about labor standards. It is unethical and also has a big impact on the environment.
These chemical and synthetic dyes don’t vanish that way. They are kept in our clothes that directly contact our skin. Some of the materials are even prohibited but still used. As a result, they can provoke cancer, asthma, and other kinds of allergies.
What is slow fashion?
When it comes to slow fashion, it is the complete opposite of fast fashion. It focuses more and more on quality than on quantity. Here, workers are getting a proper salary with respect by working in an eco-friendly environment.
Slow fashion brands can focus on various aspects of sustainability, such as local sourcing, organic materials, handwoven fabrics, upcycled production, eco-friendly dyes, fair trade practices, water and energy conservation, and biodegradable packaging. They aim to prioritize these points to make their products more eco-friendly and sustainable.
Why is slow fashion important?
Instead of creating waste with chief quality clothes, slow fashion offers only high quality products by using eco-friendly materials. It is using less water during production and also reduces the carbon footprints in the fashion industry.
Eco friendly slow fashion brands have better quality clothes that are durable and long lasting. The main goal is to reduce waste and minimize environmental impact. Over 92 million tonnes of textiles are wasted yearly. Slow fashion makes longer-lasting clothes, which cuts down on that waste.
End note
The future of fashion is shifting towards mindful shopping. Customers are looking to create sustainable collections rather than chasing fast fashion trends. We hope you get the complete guidance of fast vs. slow fashion to create your sustainable projects.
As a result, slow fashion trends mean buying less, but all clothes are quality once. Investing in sustainable pieces helps to support the planet and the people who make our clothes. It helps to remove the social issues caused by fast fashion.
At Green Tailor, we provide ready-to-dye, and sustainable quality fabrics and products. Our main goal is to produce eco-friendly products and fabrics to reduce the environmental effect. To buy our natural collections, contact us at [email protected] for more details.
References :
https://www.trustedclothes.com/blog/2016/05/17/slow-fashion-vs-fast-fashion/
https://www.greenfashionweek.org/sustainability/fast-fashion-vs-slow-fashion/
https://thegeam.com/fast-fashion-ethical-fashion/
https://www.grandermarnier.com/blog/2018/4/15/slow-fashion-vs-fast-fashion